Generative Ai Report · Page 38

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Impact, Opportunity, and Challenges of Generative AI
rounded business strategist in Asia and the author of 
the book NFT From Zero to Hero.
“There are papers and research where Generative 
AI or ChatGPT has been mentioned as co-authors, 
what does this mean for original scientific work? ” 
asks Prateek Sibal. Prateek is Programme Specialist, 
Digital Innovation and Transformation at UNESCO 
who is working to understand the impact of digital 
technologies, specially artificial intelligence (AI), on 
societies from a human rights, openness, inclusive 
access and multi-stakeholder governance perspective.
Copyright laws play a fundamental role when it comes 
to protecting intellectual property and encouraging 
creativity. It allows creators to rightfully control the 
usage, distribution, and adaptation of their work. The 
law encourages creators to create more by offering 
them exclusive rights. Creative Commons licenses 
enable the free distribution of an otherwise copyrighted 
“work”. They also provide more options for creators to 
choose the level of protection they want for their work.
With advancements in AI technology, there is a 
simultaneous increase in its usage in the creative 
process. With the increase in AI capabilities to generate 
fresh and original content there is a growing need 
for a legal framework that addresses the copyright 
protection of collaborative works involving AI.This legal 
framework is highly important  to strike a balance 
between safeguarding the rights of creators while 
boosting innovation and originality. 
This is difficult to predict how copyright law will shape 
up around AI-generated work. However, it is clear that 
the legal framework governing copyright protection will 
undergo significant transformation.
How to ensure responsible 
use of Generative AI?
With the rise in the usage of generative AI, there is a dire 
need for a holistic,and a comprehensive framework that 
would ensure responsible usage of the technology to 
harness the best benefits while mitigating its risks. This 
framework shall include ethical guidelines, regulatory 
measures, transparency, accountability, and ongoing 
collaboration among stakeholders. By boosting fair 
practices we can nurture the technology, increase 
people’s trust in it, protect it against potential harm, 
and ensure that generative AI serves humankind and 
society in more productive ways.
According to Jaspreet Bindra, Founder and MD of Tech 
Whisperer Ltd. “The biggest thing we will have to figure 
out is how to control this monster. The democratization of 
technology is the biggest challenge here. The closest I can 
think about something we came across like AI was nuclear 
power. Countries shall come together to regulate it.”
On the other hand, people like Deepak Visweswaraiah, 
Vice President, Platform Engineering and Site Managing 
Director at Pegasus Systems, point out that “Controlling 
the monster does not happen due to government 
regulations. It should be a collective effort. How do 
we teach developers to be mindful of AI ethics? The 
developers should be clear about the purpose of each 
model and share awareness to avoid misuse.”
Regulation25 
When it comes to regulation, countries will not have 
uniform reasons to regulate Generative AI. For 
example, China’s draft regulations are geared towards 
preventing further developments in AI technology 
that might undermine the government’s control over 
domestic internet and tech space. On the other ha